marketing mix analysis
Case study comparing how TikTok, Facebook and Google Ads convert spend into sales, using two competing models that end up disagreeing by nearly 2x on how much credit Google Ads really deserves.
take a lookI spend most of my time making sense of messy information. There is something genuinely satisfying about pulling a clear signal out of noise, whether that is in a spreadsheet, a database, or a model that is slowly learning to think for itself.
Outside of that, I tinker. I build things that probably do not need to exist but turn out to be more interesting than I expected. Sometimes those things are software. Sometimes they are physical. Usually there is data involved somewhere.
This site is the overlap of all of it. Work, experiments, and whatever else I am currently deep into.
Case study comparing how TikTok, Facebook and Google Ads convert spend into sales, using two competing models that end up disagreeing by nearly 2x on how much credit Google Ads really deserves.
take a lookCase study across over a million resolved loans testing whether declining the riskiest borrowers would help profitability, finding that pricing already compensates for the risk in every segment tried.
take a lookCase study across 100 store and product combinations weighing stockouts against holding costs, finding the current process already beats every formal reorder policy tested, including a 99% service target.
take a lookFinancial research platform that mines SEC filings and regulatory disclosures to surface insider transactions and connected party relationships individual investors would otherwise miss.
take a lookWorking on something interesting? Want to talk through a problem? Just want to say hi? Fill this out and I will write back.